Olive Oil - Quality Matters
Olive oil is all the rave these days because of it’s health-promoting and longevity-enhancing properties, but how should you determine the quality of the oil you are purchasing? Here are some helpful guidelines.

Helpful Tip #1: Stick with Extra Virgin
When you shop, stick with extra virgin olive oil. It’s the most flavorful, nutritious, and most natural form of olive oil. It’s also the only grade that retains its natural phenols (antioxidants) and other health-promoting compounds. Extra virgin olive oil is cold-pressed, meaning it’s not extracted using high heat or harsh chemicals. All other olive oil grades, such as “virgin,” “pure,” or “light,” have been chemically refined to mask defects, which typically destroys the healthful phenols.

Helpful Tip #2: Avoid Stale Supermarket Olive Oil
Even if the label says “extra virgin,” you’re not home free. Many supermarket olive oils are old, stale, rancid, adulterated, or even counterfeit.
Olive oil, unlike wine, does not get better with age. Olive oil remains at its zenith of glorious flavor and nutritional content for about six months after the harvest. The problem is, harvest-fresh olive oil is almost impossible to find in supermarkets.
Most olive oil is shipped to the US on slow-moving cargo ships. Then it languishes in warehouses and on store shelves for months that can cause the oil to become stale and rancid. When you shop for olive oil, forget the “best used by” date on the label. It tells you nothing about how recently the olive oil was pressed. You need to find olive oil with a harvest date on the label, preferably a date no more than six months before your date of purchase.
Unfortunately, the producers of mediocre, mass-market olive oils sold in stores do not put pressing dates on the label because they don’t want you to know how old, stale, or rancid their oils may be.
You can find superb, award-winning olive oils by doing your homework online. Located around the world are quite a few dedicated artisanal producers who offer their award-winning, 100% pure, harvest-fresh olive oils directly to consumers.
However, if you’d like to save some time researching dozens of online olive oil producers, we invite you to try the Extra Virgin Olive Oils we’ve found to be superior based on our research.
The oils are available in store at the Dragon’s Den until supplies last.
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